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genus is a cultural movement empowering visionary Latino storytellers who have long been overlooked by Hollywood. We’re building a creative system — not just a platform — that champions bold voices, protects creative control, and connects creators with the community they represent.
We don’t follow trends. We build trust. We invest in stories that are raw, real, and rooted in who we are.
20%
of the U.S. population is Latino — over 65 million people, and the youngest, most culturally influential demographic in America.
25%
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of all U.S. movie tickets are purchased by Latino audiences, making us the most overrepresented consumers — but still the most underrepresented storytellers.
1%
of major studio budgets go toward Latino-led projects, exposing the massive gap between cultural demand and industry investment.
5%
of Hollywood executives identify as Latino — meaning very few Latino-authored stories are ever greenlit by people who understand the community.
of lead roles go to Latino actors, and just 5% of screenwriters are Latino — meaning we’re rarely the ones shaping the narrative.
4%
OUR VISION
We’re not building a studio. We’re building the system that makes one possible.
genus is focused on creating the ecosystem Latino creators have long been denied — one that centers authorship, trust, and momentum over hype and algorithms.
Through creative loops, storytelling rituals, and community-powered validation, we’re laying the foundation for a future where Latino stories are not just seen — they’re built, shared, and sustained together.
This is Phase I:
A platform by creators, for creators — designed to grow with them, not around them.
OUR PRINCIPLES
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Back Bold Voices
We champion visionary, culturally rooted Latino creators — especially those overlooked by the industry.
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Elevate, Don’t Extract
We don’t own voices — we amplify them. Creators carry the seal, not the stamp.
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Move Fast, Stay Real
We prioritize action over perfection. We test, learn, and grow with the community.
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Only Partner with Purpose
Every partnership must align with our mission and respect our creators.
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Root Everything in Community
Our greatest asset is not content — it’s connection. We build with, not for.
HOW IT WORKS
Your journey with genus starts with connection — and grows into community, visibility, and legacy.
Here’s how creators move through our ecosystem:
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DISCOVER
You first encounter genus — maybe through a friend, a campus visit, or one of our spotlight reels. You feel seen. You get curious.
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JOIN
You fill out a quick spotlight form and get invited into our creator space (Slack or WhatsApp). You’re welcomed in. You get access to community and opportunities.
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ENGAGE
You start sharing — whether it’s a short film, an idea, or a storytelling prompt. You gain visibility, feedback, and peer connection.
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CONTRIBUTE
You give back: mentoring, co-hosting a session, or sharing resources with others. You build recognition and earn your place in the network.
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ELEVATE
You become a cultural voice within genus — a collaborator, advisor, or spotlighted creator. Your work becomes legacy. Your voice shapes what comes next.